Top 5 Makeup Trends
to Watch in 2025
Trend ONE [Glow & Satin Skin]
Etude Talk
In 2025, both glow skin and satin skin are popular, but satin skin is rising in prominence.
Glass skin, which is often referred to as glow skin, remains a top trend for a youthful, dewy finish. This look gives a fresh, hydrated glow, often achieved with lightweight foundations and glow-enhancing products like Nymph Aura Volumer and Glow On Base Oil Volume.

However, satin skin offers a more refined, soft radiance with a balanced, natural matte texture, ideal for those who prefer a more polished, subtle glow.
By mixing Glow On Base Hydra and Sebum Soak Pore Primer with your foundation, you can
achieve the perfect satin skin look! Glow On Base Hydra adds a dewy, luminous finish, while Sebum
Soak Pore Primer controls oil and minimizes pores. Together with your foundation, these products create a smooth, radiant, and long-lasting satin skin effect.

The choice between the two depends on individual preferences, skin type, and weather conditions. Glow skin works best for dry skin or colder months, providing hydration and a fresh, luminous effect. Satin skin, on the other hand, is preferred by those with oilier skin or during warmermonths for a smoother, controlled finish. Ultimately, both trends celebrate natural beauty, and the right choice depends on your skin’s needs and personal style.
[GLASS SKIN] GLASS SKIN
  • Etude Talk

    Nymph Aura Volumer

  • Etude Talk

    Glow On Base Oil Volume

  • Etude Talk

    Double Lasting
    Serum Skin
    Foundation 30g

[SATIN SKIN] SATIN SKIN
  • Etude Talk

    Sebum Soak Pore Primer

  • Etude Talk

    Glow On Base Hydra

  • Etude Talk

    Double Lasting
    Foundatioan

Trend TWO [Mocha Mousse Lip]
Etude Talk
"Mocha Mousse" lips, in warm chocolatey browns, are a top trend for 2025. This versatile shade complements all skin tones and can be worn from day to night. Whether matte, glossy, or satin, this color adds a chic touch to any look. Our mocha-shaded lippies offer smooth, even coverage and hydration, providing a comfortable, long-lasting wear for beautiful, nourished lips.
  • Etude Talk
    My Own Gemstone
    Over Glowy Tint
    #Diamond Forever
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    Reborn Maker
    Over Lip
    #Warm Lip
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    Ginger Sugar
    Melting Balm
    #Peanut Butter
  • Etude Talk
    Not Bad Color
    Lasting Glow Stick
    #Muted Brown
Trend THREE [BOLD Blush]
Etude Talk
Bold blushes in vibrant shades like pinks, corals, and rich berries are key in 2025, adding a fresh and youthful glow to the face. This trend is about embracing color to bring warmth and dimension to your complexion. Our blushes are popular for their buildable, long-lasting color. Whether you're looking for a natural flush or a bold pop, our blushes provide rich, vibrant color with a dewy finish—perfect for creating a bold, radiant look.
  • Etude Talk
    Heart Pop Duo
    Blusher
    # Envy Pale
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    Lovely Cookie
    Blusher
    # Peach Choux Wafers
  • Etude Talk
    Heart Pop
    Blusher
    #Peach scoop
  • Etude Talk
    Not Bad Heart Pop
    Blusher
    #Red Spirit
Trend FOUR [Eyeliner Revival]
Etude Talk
Etude Talk

Eyeliner is making a strong comeback in 2025, with sharp cat eyes and winged styles leading the way. This trend is all about creating defined, bold eye shapes that instantly elevate your look. Whether you prefer a classic black cat-eye, bold wings, or intricate liner designs, the focus is on precision and boldness. Gel or liquid liners are key to achieving these sharp, crisp lines with ease. Our eyeliners are designed for smooth application, ensuring you get perfect lines every time. With long-lasting wear, they stay in place from morning to night, making it effortless to transition from a subtle everyday look to a dramatic statement eye. Whether you’re a beginner or a pro, our eyeliners give you the tools to master the look with confidence.

  • Etude Talk Line Fix Brush Liner #Black   #Brown
  • Etude Talk 2X Tinting Eyeliner #Soft Deep Brown
    #Natural Light Brown
  • Etude Talk Oh My Line NEW #Black   #Gray   #Brown
  • Etude Talk Proof 10 Gel Pencil #Black   #Dark Cacao
    #Honey Bronze
Trend FIVE [Personal Eye Palettes]
Etude Talk
A Personal Eye Palette is the perfect way to customize your eye makeup to suit your unique style. In 2025, personalized beauty is trending, and these palettes let you choose shades that complement your eye color, skin tone, and personal preferences. Whether you prefer neutral tones for a natural look or bold colors for a creative style, a Personal Eye Palette offers versatility for any occasion. It combines matte, shimmer, and satin finishes, allowing you to create everything from soft blends to bold, defined eyes.

Our Eyeshadow is made with high-quality pigments for smooth, long-lasting color, making it easy to create different looks. It’s designed for easy blending, so you can effortlessly transition from day to night looks. You can customize your own eyeshadow palette with What's in My Eyes, choosing a minimum of 4 and a maximum of 6 colors! Simply select your perfect shades, and you'll have one palette that meets all your needs—effortless and personalized!
Etude Talk
Which 2025 makeup trend
are you excited to try with ETUDE?
Glow & Satin Skin
  1. Double Lasting Foundation
    Rating:
    100%
    As low as US $14.99 Regular Price US $34.80
  2. Double Lasting Serum Skin Foundation 30g
    As low as US $14.99 Regular Price US $34.80
Mocha Mousse Lip Products
  1. My Own Gemstone Over Glowy Tint
    As low as US $9.99 Regular Price US $16.80
  2. Reborn Maker Over Lip
    As low as US $9.99 Regular Price US $16.80
  3. Ginger Sugar Melting Balm
    Rating:
    100%
    As low as US $6.99 Regular Price US $15.60
  4. Not Bad Color Lasting Glow Stick
    As low as US $9.99 Regular Price US $19.20
Bold Blusher
  1. Heart Pop Duo Blusher
    As low as US $11.99 Regular Price US $22.80
  2. Heart Pop Blusher
    As low as US $9.99 Regular Price US $15.60
  3. Not Bad Heart Pop Blusher
    As low as US $9.99 Regular Price US $15.60
  4. Lovely Cookie Blusher
    Rating:
    86%
    As low as US $8.99 Regular Price US $11.70
Bold Eyeliner
  1. Line Fix Brush Liner
    Rating:
    100%
    As low as US $12.99 Regular Price US $16.80
  2. 2X Tinting Eyeliner
    Rating:
    100%
    As low as US $12.99 Regular Price US $16.80
  3. Oh My Line NEW
    Rating:
    90%
    As low as US $5.99 Regular Price US $10.40
  4. Proof 10 Gel Pencil
    Rating:
    64%
    As low as US $5.99 Regular Price US $10.40
  5. Drawing Show Brush Eyeliner
    Rating:
    94%
    As low as US $5.99 Regular Price US $13.20
Personal Eye Palette
  1. My Own Gemstone Play Color Eyes
    As low as US $11.99 Regular Price US $21.60
  2. Not Bad My Best Tone Eye Palette
    As low as US $12.99 Regular Price US $36.00
  3. [SET] My Best Tone Eye Palette Special Edition
    Rating:
    100%
    As low as US $39.99 Regular Price US $86.40
  4. My Best Tone Eye Palette
    As low as US $19.99 Regular Price US $36.00
  5. Play Multi Eyes
    As low as US $12.99 Regular Price US $26.40